THE KEY FACTS OF SUSTAINABLE FASHION

Materials

Natural and sustainable fibres reduce the impact of our clothes on the environment and its people. Checking clothing labels to see what type of fabric your clothing is made from is important.

Manufacturing

Producing fashion and textiles involves one of the longest and most complicated industrial chains in the manufacturing industry which means a lot of humans are involved in this process. Making an effort to buy from brands that make sure the production of their clothes is providing safe jobs with fair wages is an important step to creating a safer industry.

ECOLOGICAL DYE PROCESSES

All coloured clothing in the industry is dyed using synthetic chemicals. Some techniques for less destructive dye processes include using unbleached and un-dyed fibres, naturally coloured fibres, and low impact dyes.

LOW-WASTE PATTERN MAKING

TRANSFORMATIONAL

UPCYCLING

LOW IMPACT WASHING

Low-waste pattern making means reducing the amount of unused fabric that ends up on the cutting room floor. 

These garments are designed to transform into multiple looks. This means when you buy one jacket, it's actually like getting two or more! This means you get more bang for your buck and you can pair down your wardrobe, in turn, consuming less resources. Plus, it's fun knowing your clothing has a superhero-like secret identity. 

We love upcycling because it means we get to think of creative ways to give life to discarded products or materials and turn them into beautiful clothing that holds an intriguing past. 

During the life cycle of a garment, more water is used in washing it at home than is used in growing the fibre or dyeing it. Designing clothing that, for instance, sits away from the body in key areas so that the garments don’t have to be washed as often, or using wool, which is naturally anti-microbial and moisture wicking.